Deepening Presence in the Middle East Security Market: Granding Showed Core Technology at ISFA 2025.
From October 8 to 11, 2025, the four-day International Security & Fire Safety Exhibition (ISAF) Turkey was grandly held at the Istanbul International Exhibition Center. As a highly influential event in the Middle East’s security industry, this year’s exhibition attracted 614 global exhibitors and nearly 27,000 professional visitors. Based in Shanghai, China, Granding Technology Co., Ltd. (hereinafter referred to as “Granding”) made a heavyweight appearance with its new-generation biometric time clock facial recognition system and real-time web-based attendance solution. Leveraging its cost-effective and adaptable technical solutions, the company emerged as one of the highlights in the Access Control & Security Zone.
Core Exhibition Product: A Multi-Scenario Adaptive Facial Recognition Solution
The facial recognition time attendance system highlighted by Granding at the exhibition integrates the company’s 20 years of technical expertise in the biometrics (face,palm vein,fingerprint ) and rfid smart card field, with core advantages focusing on three key dimensions:
Accurate and Efficient Recognition Performance: Adopting a convolutional neural network (CNN) algorithm based on deep learning, combined with the feature vector mapping technology of the FaceNet model, the system enables fast storage and recognition of up to 50,000 facial profiles, with a false acceptance rate (FAR) of less than 0.001%. It supports mask-wearing detection and adaptive light adjustment, maintaining an ultra-fast response time of within 0.3 seconds even in complex lighting environments commonly found in Turkey’s industrial scenarios.
Real-Time Attendance Management : The device integrates ADMS cloud software and web server functions, supporting multi-language interfaces including English, German, Turkish, French, Spanish, and Arabic. It can directly connect to enterprise HR and payroll systems, automatically generate attendance reports, and synchronize salary calculation data—effectively addressing management pain points such as “proxy clock-in”. Some high-end models (e.g., Face Pro 1) are also equipped with WiFi and 4G(optional) modules to make networks cables free. The real-time web-based time and attendance management software UTime Master software are warmly welcome by the decentralized factories or cross-regional branches. It can collect all attendance data/logs from remote areas/sites to central server in real time.
Cost-Effective on prices: Tailored to the needs of the Turkish market, Granding offers a full range of product lines across price tiers, from entry-level models (priced at 30~300usd) to multi-functional versions. Devices such as FA4000,FA7000,FacePro4,and FacePro7 with an IP65 waterproof rating are suitable for harsh environments such as manufacturing workshops and logistics warehouses, while cloud connectivity features lower the deployment threshold for small and medium-sized enterprises (SMEs).
Targeting Turkish Market Pain Points: Precise Problem-Solving with Technical Solutions
Granding’s exhibition strategy is precisely aligned with the development characteristics of Turkey’s security market:
- Strong Market Demand: Data shows that access control and perimeter security equipment account for 15% of Turkey’s security market. Driven by growing automation needs, the biometric time attendance market is expanding at an annual rate of 3.7%. Local manufacturing and retail industries have an especially urgent demand for accurate attendance tracking and personnel management.
- Policy and Scenario Compatibility: Organized by Marmara Exhibition Group, ISAF is an authoritative event that attracts key buyers such as Turkish government agencies and border security institutions. Granding’s facial recognition system can seamlessly integrate with access control and security networks, and its multi-factor authentication methods (including NFC card and password backup) comply with local data security regulations.
Accelerating Global Layout: The Middle East as a Core Growth Driver
Granding’s participation in ISAF is no coincidence. As a certified premium supplier on Alibaba, the company’s products have been exported to multiple countries. ISAF is widely regarded as “the best trade platform for Chinese security enterprises to enter the Turkish market”. During the exhibition, the Granding team reached a number of cooperation intentions with local system integrators and security equipment distributors, focusing on promoting the localized deployment of the FacePro1 series and the FA1-H facial recognition time attendance machine.
“Turkey’s geopolitical position determines the radiating power of its security market,” said a Granding overseas market leader Mrs Sissi. “Our biometric technology not only meets enterprise attendance needs but can also be extended to fields such as border security and smart buildings. In the future, we will increase technical investment and service network development in the Middle East region.”
Post time: Oct-16-2025